If you own a company and want more interest from consumers, you might accomplish that in different ways. You might rent some billboards or make TV commercials. You can always create some radio spots or sponsor a podcast.
You might also hire local SEO experts and have them help you. If you don’t know much about search engine optimization, though, you may not understand how these individuals can assist your company.
We will mention a few things they can do for you now.
They Can Increase Your Traffic
If you don’t get enough website traffic, you can’t get the sales you want. If you get more traffic, you have more people enter your sales funnel, and some might convert.
Maybe you’re unsure how you might attract more site traffic, though. A local SEO agency can handle that for you.
They can look over your website and figure out whether you’re lacking in any areas. They might determine that you need more pictures and videos on the site. Perhaps you don’t have any images like the better sites have.
Maybe you have those images, but they don’t have the right descriptions. A local SEO agency can optimize each picture’s description as well.
By doing these things, they can get your site further up the rankings for some particular terms about your niche. That’s vital. If you can’t rank when someone types certain keywords or phrases into Google, your competitors will get those sales.
They Can Get You More Sales
A local SEO company can also get you some additional sales. You might like seeing more people visiting your website, but if they don’t convert, that doesn’t help you very much.
You can get more sales by hiring a local SEO company. They can look at your shopping cart abandonment and determine why it happens. They might conduct focus groups and ask your potential customers what they don’t like about your site.
Then, they can use those answers and make changes. They can optimize your site using the information they gather.
They Can Create a Google Business Listing
Many people will find your website via a Google Business listing. You must have one, or you will lose some potential sale opportunities.
They can create the listing and use up-to-date information there. They can include your physical address if you have one. They can add your phone number and email address if someone wants that. They can also include a site link so people can access your site from the Google listing.
They can also address any negative comments someone left about your business online. If they reach out and try making amends, that person might change their review. These negative reviews can hurt you, so if your local SEO company can change them, that should help you.
They Can Improve Your Existing Google Business Listing
Maybe you already have a Google Business listing. Perhaps it does not have all the correct information, though. Maybe you moved, so you should delete the current address and feature the correct one. It could be that you changed your phone number as well.
You can have the local SEO company look over the Google business listing and change or add anything it lacks, but you might also have them look at your business listing on the Better Business Bureau website or anywhere else someone might encounter it. If they can change any incorrect information, that should get you more site visitors and overall customer engagement.
They Can Do Keyword Research and Add Keywords and Phrases
Your local SEO company can also do some keyword research. They can use some of the many SEO tools that exist now and see what keywords and phrases people use when they want items or services in your niche.
After you have those keywords, the SEO company can make sure you feature them prominently on your site. They can use them in your H1, H2, and H3 tags. They can use them on your product and service pages. They can use them in your blog posts. They can even write entirely new blog posts if you need them.
Once they do all this, you should get more site visitors and sales. You should also get more followers, likes, and comments on your social media accounts.
Local SEO can help your company, so you should not neglect it. Once you hire the right company, they can completely turn your fortunes around.