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Scale Up Your Business With The Right KPIs

Scale Up Your Business With The Right KPIs

When you start your own business, you tend to be all things for all people. You are the boss, the receptionist, the warehouse manager, the human resources department, and the tea maker.

As your business grows, its important to start outsourcing these roles if you are going to stay sane, healthy, and profitable.

Bring in the experts

Recruitment itself is a highly specialised industry, and you would be well advised to hand over this particular area of your business to the experts. The whole process, from writing the job descriptions, to advertising for the right candidates, to streamlining the selection criteria Is best done with someone who has the knowledge and resources in a particular area.

For example, as a business owner you know your market, you know your product, but you might not know how to best advertise it. You may have got to where you are now by the sheer force of your own will and your utter belief in your product – but to take your business to the next level it is probably time to start recruiting for marketing roles – roles which are going to create an effective strategy for growth based on industry specific KPIs.

Marketing KPIs

Marketing KPIs – key performance indicators – are not difficult to identify. However, you would be wise to clarify them one by one so that you all know exactly what you are working towards. And just as importantly, that you are all working together towards common goals.

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