If you still think that it is an app for ordinary people, where they can exchange photos and conduct correspondence, then you are deeply mistaken.Now about 30% of accounts on the platform belong to businessmen, major brands and bloggers. Without leaving home and without investing thousands of dollars in advertising, they receive a lot of new applications and clients. Millions of people visit the IG every day, each of them pursues different goals: entertainment, education, shopping, and so on. Everyone finds on the resource that is close to them.
Doing business on Insta is one of the best solutions in the modern world. Thanks to the platform, you get access not only to a variety of functions and formats, but also to the opportunity to make many people around the world your clients.
But with the increase in active users on the site, the competition becomes higher. And to get a good result from Internet promotion, you need to know how to start, what posts and stories are good for viewers now and how to buy real Instagram followers at the initial stage.
It’s no secret that people like to buy items from people. Social platforms make it possible to communicate with customers face to face. An impersonal brand does not inspire trust and loyalty to it is virtually impossible to develop. To prevent this from happening, it is important to make sure that the brand is associated with real faces. You can do this if you show more of your workdays, talk about how you came to create a brand and what difficulties pursued you. Users want to feel that they are not trying to make money on them, so it is important to create an atmosphere of friendliness, this will significantly increase loyalty.
Engaging the target audience in the philosophy of the brand
In this case, the account does not work for direct sales, but for user engagement. It is important to convey the philosophy and its principles to customers. For example, many brands for the production of things constantly publish information about what textiles they use in their products. Given that many people are now concerned about the problem of environmental pollution, it is important for them to know what products they are buying. Conservationists will refuse outerwear made of natural fur or a cotton T-shirt.
Search for new clients
The old ways of promotion have long been irrelevant for the modern generation, flyers and special cards do not work as effectively as an Instagram profile. Many businessmen think in vain that their business has no place in the media sphere. Usually, grocery stores, laundries and businesses of related categories succumb to such doubts. But in fact, any brand can be promoted on IG. It doesn’t matter what field you occupy, the main thing is to know what you want to achieve and how you can be useful to users. In order to start attracting new customers using the network, it is enough to make a content plan, properly create an account, connect a professional account, buy Instagram followers and post some useful Reels.
What is important to know about Instagram?
Pay great attention to the visual component, because insta is a platform where people are used to seeing a beautiful picture. In order for the business page to be interesting to users, it is necessary to publish high-quality content, it is desirable that the first shooting for the account was carried out by a professional in his field. The photographer will create a photo for the first ten posts and the page will look visually pleasing. When creating a promotion plan on the platform, it is better to immediately set aside money for a photographer and videographer so that your publications look presentable.
Communicate with followers. Do not forget that it is important for people to receive feedback and answers to their questions. The more you communicate with subscribers, the more likely they are to become your customers.
Be on trend. One year ago the founder of the network said in one of the posts that now the platform will focus on video. This happened after they launched the new Reels and IGTV formats. Instagram’s algorithms promote users who post videos to their account. In addition, this form of content attracts the attention of viewers more. Some users log into the network specifically to scroll through the tape from the video, so do not miss the chance to appear in their selection. Follow new trends, features and formats to publish relevant posts and stories.
Today, Instagram occupies a leading position in the list of platforms that are ideal for attracting new clients and increasing brand awareness. Among the millionth audience of the site, you will definitely find your target audience. Treat your profile responsibly, work on the quality of content and use different formats and methods of promotion. Good luck!