Custom keyrings can make wonderful promotional products. They are simple, affordable, and customisable, which makes them ideal for promotion and facilitating brand recognition.
However, the real deal lies in designing custom keyrings. The keyring maker you choose can make or break your project. As a result, taking time to assess potential suppliers can help you avoid disappointing results. Here is what to consider when looking for the right keyring maker.
Consider the Keyring Maker’s Experience
The first thing to look at is the keyring maker’s experience. An established supplier will understand how to turn an idea into a finished physical product. Their experience will also come in clutch when your design includes intricate details, custom shapes, or special finishing requirements.
Look at the supplier’s previous work and ask whether they have produced keyrings or promotional products similar to what you want. In addition, ask the supplier whether they have collaborated with brands for custom promotional merchandise.
Ask About Minimum Order Quantities
Next, ask about minimum order quantities. Bulk manufacturers are set up to handle large-scale production and may require customers to purchase hundreds or thousands of units. Always ask about the minimum order before requesting a final quotation.
If the minimum order quantity is above your range, ask the supplier if they take custom orders. Some keyring makers may accept your order even if it is below the minimum order quantity. However, in exchange, you may pay a little over the normal rate.
Compare Quality, Not Just Price
How much you pay shouldn’t be the only factor you consider. In fact, consider quality above everything else when evaluating a keyring maker or supplier.
A low-cost keyring may use cheaper materials, less durable hardware, low-quality printing, or production methods that affect the finished appearance. Moreover, your customers and target audience may have a negative view of the brand if the keyring falls apart a few weeks later.
A quality keyring will paint your brand in a positive light and promote your brand’s values better than one made from cheap, low-quality materials.
Request a Sample from a Keyring Maker Before a Large Order
If you are ordering a significant quantity of custom keyrings, requesting a sample is the best approach rather than trusting the supplier’s word. A sample allows you to evaluate the actual product rather than relying on photographs or digital mock-ups.
Does the logo look clear? Are the colours accurate? Does the keyring feel sturdy? What about the attachment?
Examine the moulding and details, and pay attention to the finish and construction. Next, look at the resolution and colour reproduction. If the prototype does not meet your expectations, you can address the issues before committing to a bulk order.
Ask About Production and Delivery Times
Timing can be critical, particularly if the keyrings are intended for a specific event or marketing campaign. Before signing the contract, make sure the supplier has established clear production and delivery timelines.
You must also factor in shipping times when ordering from a keyring maker located overseas. If you need the products by a specific date, discuss the complete timeline rather than focusing only on the manufacturing period.
