Language learning apps are a convenient, easy and affordable way for people to improve their language skills. According to Forbes magazine, the use of language learning apps has increased dramatically. In some countries the use of apps has tripled. So, if you’re considering developing one, now is a great time. Follow these 9 steps to developing your very own language learning app.
Step 1: Have a clear concept
Before you do anything, you need to have a clear concept and direction for the app. What will the app do? How will it respond to users’ interactions? What elements and features will it have? Who is it for? What is its purpose? When will it be used? Why will people want to use it? How will people use it? Most importantly, why will people use your app to take English classes online?
Step 2: Analysis of the concept as a business
This stage involves competitor research, relevance of your concept, feasibility of the idea and defining your business goals.
Step 3: Finalise the features
When considering what features your app will have, first consider what problem you are trying to solve for your prospects. And always remember to keep it simple. Making an app with a variety of different features is great, but you don’t want to overwhelm users or make the app too complicated to use. Once you have decided on this, your development team will evaluate what tools and resources you need to make it happen.
Step 4: Decide on platforms and interfaces
Most people use language learning apps on their phones, tablets or other devices. Gone are the days when learners lock themselves in their rooms in front of their PC for hours on end. Learning has become mobile, and you will need to decide early on where and how your app will be available to users.
Step 5: Design the Interface
You want to design a user-friendly interface with attractive fonts and images that don’t distract the user from the utility of the app but keep them engaged.
Step 6: Create Content
This is probably the most enjoyable part of app development-content creation. You want your content to be 100% correct, up-to-date, relevant, engaging and valuable. If you aren’t one yourself, it’s a good idea to get an experienced teacher to help you design any content.
Step 7: Develop the app
This is the part that may cause you the most stress. This is when you hand over control to your development team and let them put it all together, based on the first 6 steps above.
Step 8: QA and Testing
QA stands for Quality Assurance, and this should be done right from the beginning to identify any weaknesses and eliminate any bugs from the product. Once you have a beta-version of the product it’s time to conduct focus group testing. This will allow you to pick up on any further weaknesses and carry out necessary improvements before the official launch.
Step 9: Start Marketing and Advertising
No one is going to use your app unless they are told about it. You will need a solid marketing campaign to get the word out and get people interested. Consider creating a landing page for the product, use social media promotion, offer discounts and promos, create videos and teasers for the app and start to get reviews from users. You will want to investigate strategies to optimise your marketing content for Google. This will help to promote your app and get potential users interested.
The popularity of language learning apps appears to be rising daily. Now is a great time for you to take the leap and begin developing that language learning app you have been talking about. Follow these 9 steps, get yourself a strong development team and keep your future customers needs and desires in mind throughout. Do this and you are setting yourself up for success.