As diagnostic imaging enters a new era of digital transformation, Bracco is redefining what’s possible in radiology. By integrating artificial intelligence, smart delivery systems, and advanced contrast media — including its newest high relaxivity contrast medium — Bracco delivers a seamless fusion of software, hardware, and chemistry that elevates diagnostic confidence and workflow efficiency across medical settings.
This integrated approach is not just about better images — it’s about better decisions, faster care, and ultimately, improved outcomes for patients.
Digital Transformation in Medical Imaging
The convergence of AI, big data, and connected devices is transforming healthcare, and diagnostic imaging is at the heart of that shift. Bracco’s strategy focuses on connecting all elements of the imaging process — from contrast agent formulation to injection systems to clinical analytics — into a unified, intelligent platform.
This vision ensures that radiologists can not only obtain high-quality scans but also gain actionable insights that support faster and more accurate diagnoses. As imaging volumes increase worldwide, this integration is critical for maintaining high standards of care without overloading radiology departments.
AI Meets Imaging: EmpowerSuite and Smart Protocols
One of Bracco’s standout contributions to AI-enhanced imaging is the EmpowerSuite™, a software platform that enhances contrast delivery management, supports automated workflow optimization, and improves protocol consistency.
EmpowerSuite is designed to work hand-in-hand with Bracco’s injection systems, enabling smart protocols based on patient characteristics, contrast type, and modality settings. This reduces human error and standardizes performance, especially in busy clinical environments.
By analyzing injection parameters, patient data, and imaging results, the suite helps clinicians adjust protocols in real time — ensuring both efficiency and diagnostic accuracy. In essence, AI is used not only for post-scan analysis, but to make every step of the imaging process smarter.
Injection Systems and Protocol Personalization
Bracco has developed a portfolio of injection platforms including CT Exprès® and EmpowerMR®, both engineered to deliver contrast media with maximum precision and traceability. These systems automate injection protocols based on scan type, patient size, and vessel access, which is crucial for maintaining image consistency across multiple patients and sites.
Features like dual syringe loading, automated flushing, and real-time monitoring improve workflow and safety. Each dose is tracked and recorded, enabling full auditability and better compliance with medical and regulatory standards.
These platforms are fully compatible with Bracco’s latest generation of contrast agents, including gadopiclenol, a next-generation high relaxivity agent that enhances lesion detection while using lower gadolinium concentrations — a major benefit for patient safety.
Improving Diagnostic Confidence
Combining AI-enhanced protocols with high-performance contrast agents and injector systems leads to clearer images with fewer artifacts. This is particularly important in applications like brain, liver, and cardiac imaging, where diagnostic precision can significantly affect treatment decisions.
Bracco’s approach reduces the need for repeat scans — a win for both efficiency and patient comfort. It also boosts radiologist confidence by offering better lesion conspicuity and organ visualization.
For example, gadopiclenol offers one of the highest relaxivity profiles among gadolinium-based agents, improving signal intensity and making it easier to detect small or subtle abnormalities in MR imaging.
Interoperability and Cloud Integration
Bracco’s injector systems and EmpowerSuite software are built with interoperability in mind. They can be easily integrated into existing PACS/RIS environments and support secure data transmission for both on-premise and cloud-based storage.
This compatibility ensures that imaging data, injection records, and patient information are consolidated into one system — simplifying data analysis and long-term archiving. With healthcare IT becoming increasingly decentralized and digitized, Bracco’s solutions are well-positioned to support this evolution.
Moreover, automated software updates and remote diagnostics reduce maintenance needs and ensure that healthcare providers always have the most up-to-date tools available.
Training, Support, and Education
To support its advanced systems and products, Bracco offers a wide array of professional services, including training for radiology teams, technical support, and continuing medical education (CME) programs.
Through partnerships with hospitals, academic centers, and training institutions, Bracco ensures that radiologists and technicians are fully equipped to use its platforms efficiently and safely. Online resources, webinars, and in-person workshops further enhance the knowledge base of healthcare professionals worldwide.
These initiatives aren’t add-ons — they’re integral to Bracco’s mission of elevating diagnostic quality across the board.
Conclusion
Bracco is not just a manufacturer of contrast agents — it is a comprehensive solutions provider leading the digital transformation of diagnostic imaging. By integrating AI tools, smart injector systems, and next-generation contrast media like gadopiclenol, Bracco empowers healthcare providers with precision, speed, and confidence.
In a healthcare landscape that demands smarter decisions and faster workflows, Bracco’s technology stack delivers. Its innovations bridge the gap between clinical demand and technological possibility, placing it at the forefront of modern radiology.
