Selling on Amazon can be a lucrative online business with the right tools and knowledge. Here’s a short crash course on what you need to start selling on Amazon.
Learn the Ins and Outs of Amazon FBA
The first step to becoming an Amazon seller is to learn about what FBA is all about and its advantages. Fulfilled by Amazon is preferred by most sellers as it takes away some of the most tedious tasks required, and knowing how you can maximize it is the key to success.
You can start by taking the best FBA course to get a primer. This will serve as your guide to setting up an Amazon FBA account and how you can sell goods much faster than going on your own.
Choose a Niche
A niche is a collection of products that fall within a certain category. If you’ve been on Amazon before you’ll see the things you can buy arranged in ‘niches’, such as health and beauty, sporting goods and electronics, for example.
Keep in mind that Amazon FBA has restrictions and requirements for different goods. In the process of elimination, you’ll find that perishable products, illegal goods and gift cards or certificates are a no-no for the fulfillment program. To get the full list, it’s recommended that you visit the official FBA website.
Find the Right Product to Sell
The items you sell can dictate whether you’ll turn a profit or not. Basically speaking, you will want to sell low-competition and high-demand products that are preferably small and lightweight.
Good ideas include things that you can easily rebrand and don’t require stringent inspection by Amazon. Also, the lower the shipping costs and handling, the lower fees you’ll pay in the end. It’s recommended that you choose from several varieties and see which ones will sell well and which ones won’t.
Finding the right product can be a trial and error, especially if it’s your first time. In the same vein, looking for a manufacturer or supplier can take some time but once you do then it should be smooth sailing from there.
Create Your Brand
To differentiate yourself from all the other Amazon sellers, you will need to establish a unique brand. You’ll want something that’s easy to remember and a graphic that appeals to your niche or audience.
Brand design and logo is important and should be done before you launch your online business. As much as possible, avoid stock images and generic names as it won’t be as effective as a memorable one.
Complete Your Amazon FBA Account
To start an account as an FBA seller, you will need a business email address, phone number, an active credit card, a government ID and tax information. Also, you will need to provide a valid bank account number.
Once in, you can choose the best package that suits your needs. Currently, Amazon is offering the Professional plan or the Individual plan.
Inventory Preparation and Packaging
After activating your Amazon FBA account you can start creating product listings for the goods you want to sell. Some of the most important listing aspects include the product title, photos and product descriptions. Make it interesting, informative and easy to understand so people will know exactly what they’re buying.
Launch your product, then wait for an order to come in. You can optimize your listings and include high quality photos to attract more customers. To boost your presence you can take to social media marketing or creating a website for blog posts and similar content. Alternatively, you can market your brand and goods via the Amazon PPC campaign, including Amazon Live, Sponsored Brands and others.