Social media is one of the fastest-growing industries in the digital marketing landscape. According to Statista, the number of social media users will reach 3.96 billion in 2022.
Sadly, thousands of competent social media strategies still struggle with acing interviews.
We can trace this issue to a lack of confidence and not preparing adequately. Although competition can be scary, business owners want you to convince them that you’re the best fit for the job.
These tips will help you nail your next social media interview.
1. Research the Company
A simple search on social media can reveal everything you need to know about a brand. Spend some time on their website to discover their mission, vision, and values. Your values must align and confirm if they have a culture you’d love to embrace.
Read their success stories and take note of their clients. Also study how they handle social media crises.
2. Assess their Social Media Platforms
Most times, brands will link their handles on their websites for easy access. Set aside time to evaluate the type of presence and posts they share on each platform.
Pay rapt attention to what people are saying about them, including the good, the bad, and the ugly. Take notes as you browse their profiles. This will come in handy for designing a foolproof social media strategy you will present during the interview.
You will exceed the interviewer’s expectations at the end of the day.
3. Arrange your Portfolio
Every social media specialist or manager needs a portfolio. If you have some design skills, consider making it eye-catching but keep it simple. Tailor your CV and portfolio to each role to increase your chances of being hired.
Your portfolio must be well organized so that recruiters will find whatever they need hassle-free. In case most of your experiences revolve around volunteering or interning, be proud to show them off. Ensure that your portfolio includes information such as the campaigns you’ve run in the past with data.
4. Maintain an Active Social Media Presence
It’s not necessary to be active on all social media platforms. Your best bet is to settle for the few ones you love and be active on them. Planning your content and maximizing scheduling tools will free up your schedule and help you remain consistent.
Avoid keeping your profiles private if you’re searching for a social media job. Focus more on sharing useful content instead of attracting thousands of followers. Your next employee is only interested in hiring someone with the right skill set and knowledge.
5. Exude Confidence
No one wants to hire an individual who is unsure of their abilities. That said, be confident as you share your experiences managing social media accounts, answer interview questions, and share your suggestions. Get ready to ask the interviewer questions too.
Adequate preparation is the key to spotting better opportunities on social media job platforms and acing your interview. Test your knowledge with mock interview questions before D-day to give you an idea of what to expect.