Influencer marketing was largely unheard of a decade ago, but it is now one of the global and Indian industries with the fastest growth rates. According to Financial Express, the Indian influencer marketing market is booming, currently valued at Rs 900 crore, and is predicted to reach Rs 2,200 crore by 2025. The use of influencers for product placements rather than traditional celebrity endorsements is what is causing this growth. According to Business Insider, influencers now hold 73% of the market share, compared to celebrities’ 27% share.
This trend is not limited to industries that have traditionally relied on influencer marketing, such as food and beverage, personal care, fashion, and technology. Even sectors like BFSI and finance are starting to see the benefits of using influencers. As the industry has grown, the gap between brands and influencers has also grown, which is where companies like Grynsta come in. It is the top influencer marketing agency that helps brands find the perfect influencers and manage their campaigns. They make sure that both brands and influencers benefit from the collaboration.
One of the key elements that sets Grynsta apart from its competitors is the company’s commitment to working with both brands and influencers to ensure that everyone benefits.
Let us take a deeper look at why the company is an ideal choice for anyone looking to take advantage of the growing influencer marketing industry:
The Best Influencer marketing Platform: Look At The Elements They Have Perfected
Right balance of creativity and influence to buy for your brand
In order to connect with the audience, campaigns are essential, and this is where the company takes the lead. As a top influencer marketing platform, it not only gives influencers the freedom to produce their own content but also offers assistance and direction during the campaign’s planning and execution. This guarantees that the campaign feels genuine, offers value, has a fun component, and ultimately encourages conversions.
Many other influencer marketing firms neglect this crucial component in favour of concentrating only on the influencer’s audience and reach. But without carefully planned campaigns, the content may fail to engage the audience and even cause them to unfollow the influencer. We’ve all seen influencer posts that seem overly promotional and unnatural, which are a blatant sign of poorly thought out campaigns. For the purpose of developing successful campaigns that connect with the audience, Grynsta adopts a different strategy by prioritising the needs of both brands and influencers.
The influencer marketing services have a great knowhow of niches
Influencer marketing is a potent tool for companies looking to connect with consumers on a personal level. But not every influencer has the same type of fan base. According to a recent study, micro-influencers with fewer than 25,000 followers significantly increase engagement compared to more well-known influencers. This is because their supporters believe they are more sincere and reliable.
Language is a crucial additional consideration. Brands must take into account using local influencers to connect with their target audience because more than 210 million users consume content in their mother tongue. Platforms for influencer marketing like Grynsta can be useful in this situation. They have the know-how to evaluate an Instagram user’s activity, feed, and interactions with their audience to pinpoint the ideal influencer for your brand. The company can make sure that the influencer selected will be the best fit for your brand by carefully examining how their followers react to sponsored posts.
Navigating the digital landscape can be challenging, but with the help of a top influencer marketing company, brands can effectively communicate with their target audience and achieve their marketing goals.
Futuristic Approach in Crafting Influencer Marketing Campaigns
A startling 81% of Instagram users, according to data from Facebook, use the app to research products before making a purchase. This emphasises the development of social commerce and how influencer marketing can help it grow. The team at Grynsta has shown to be ahead of the curve by keeping up with the most recent developments in the constantly changing online landscape and incorporating them into their campaigns, putting them ahead of the competition. This strategy is known as “influencer marketing 3.0” and is comparatively unexplored.